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Raising Awareness of World Prematurity Day 2020

Simpsons Special Care Babies raise awareness, celebrate and remember babies born too soon on World Prematurity Day 2020


November 17th saw Simpsons Special Care Babies (SSCB) celebrate World Prematurity Day.

With events across the unit, including cake deliveries from Mimi’s Bakehouse, photo booths and more, the team at the Simpson Neonatal Unit celebrated and remembered all those babies they had cared for that were born too soon.

As a token of thanks from SSCB, all staff were gifted a ‘self-care’ gift of lip balms and hand creams to coincide with Self Care Week – a small reminder to look after themselves as well as they look after so many of Scotland’s babies.

Edinburgh’s Bross Bagels created Mini Baby bagels, sold across locations, and raised over £350, while SALT café’s mini bakes were also a big hit – selling out before lunchtime!

EICC, Camera Obscura & Apex Hotels all kindly supported us by illuminating their buildings purple for the night.

We hope to expand further on this next year, please do get in touch if you or your work can help us. Thank you.


Olivia Halvorsen-Gordon, a trustee at Simpson’s Special Care Babies said:

"We are delighted that so many local businesses got involved and helped us raise awareness on World Prematurity Day this year. The Simpson Neonatal unit looks after around 800 of Scotland’s smallest and sickest babies every year, and so many of us know someone who has had to spend time in a neonatal unit. The funds raised will support a number of important projects at the unit, such as vCreate, a photo and video messaging service that allows parents and to keep connected with their baby - something that is more important than ever during these uncertain times."


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