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SSCB Teddy Bears' Picnic 2021

Edinburgh’s Neonatal charity launches Teddy Bears’ Picnic campaign

Simpsons Special Care Babies (SSCB), the official charity of The Simpson Neonatal Unit at the Royal Infirmary of Edinburgh, launches its new Teddy Bears’ Picnic campaign across the country.

The charity will be fundraising throughout July by asking children and their families to host a Teddy Bears’ Picnic and raise much needed funds for the organisation. Participants can:

  • Host a picnic of their own, inviting friends and their favourite bear

  • Raise money for SSCB in whichever way they choose and donate at

  • Share a picture of the picnic on social media, using: #SimpsonsBabies & #SimpsonsPicnic

The charity is hoping that as well as raising money, their partnerships with local businesses will encourage further donations. Businesses involved include The Pantry, The Pastry Section, Salt Café and Honeycomb & Co who are all kindly donating profits of their teddy bear bakes to the charity at the end of July.

Charlotte, owner of The Pantry commented:

"We're so glad to be part of the Teddy Bears’ Picnic campaign this year along with other local businesses. With the event having a new spin on it, we hope that means more people will get involved throughout the month of July!"

The Simpson Neonatal Unit looks after around 850 premature and sick children from across the country every year, with the charity raising vital funds for state of the art equipment, ground-breaking neonatal research and support for the families in the Neonatal Unit.

Simpsons trustee, Gemma Springford, considered the unit their home when their twin boys came 10 weeks early, commented:

"We were disappointed that our annual Teddy Bears’ Picnic fundraising event in 2020 was cancelled, but we hoped that this year would be different. Along with other charities and businesses, we’ve had to adapt our strategy. We hope that encouraging friends and families across the country to host their own Teddy Bears’ Picnic will be a fun way to get together while adhering to the current guidance. We’re asking people to host an event, raise money and donate to the charity – while enjoying some much needed time together.”

For the very first time, supporters can get involved with the Teddy Bears’ Picnic wherever suits them throughout the month of July.

The social media campaign is now officially live, with supporting information and Teddy Bears' Picnic social media packs available on the SSCB website.

Donations can be made to the campaign at


Learn more about our other campaigns or ways to support a local charity



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